Lenor Concentrate is your big softy!

This is why:

It gives you more than DOUBLE the softness per drop than regular Lenor*

It uses 70% less packaging**, so it’s better for the environment

And it’s proven to be cheaper per wash if you dose well***!

Have we gone soft?

How should I use Lenor Concentrate?
 

So, we are giving you a FREE**** Lenor Concentrate bottle in ASDA on the 5th & 6th of September, when you bring your old cap of regular (dilute) fabric softener, of any brand!

 
map To find your nearest ASDA store please click on your region scotland north east north west midlands wales south east london south west
How to claim your FREE Lonor concentrate. Step 1. Bring a cap from a dilute fabric softener to any ASDA store. Step 2. Hand in to a sampling person on the fabric softner aisle or if unavailable, please go to the customer services desk to collect your coupon. NB Free Lenor concentrate coupons are available at all stores. If you forget your dilute cap, don't worry, simply mention to the customer services desk that you are aware of the campaign and you will be able to claim your voucher.
 

Exclusive to asda

*Compared to softening agents in regular Lenor. **Per wash, when compared to Regular Lenor. †Lenor concentrate is up to 25% cheaper per wash, at recommended dose, compared to regular Lenor. ††Offer consists of a coupon for a free 750ml bottle of any of the following Lenor variants: Sleep Sensations, In The Pink, Febreze and Spring Awakening. Subject to availability. Coupon must be redeemed between 5-15 September 2008. Limited to one coupon per person.